About Us

Combat Ready HQ was founded by Craig Hollman, a former airborne veteran who served 16 years in the British Army, operating in some of the world’s toughest environments. Craig began his career with the 7th Parachute Regiment, Royal Horse Artillery, an elite airborne unit within 16 Air Assault Brigade, before later transferring to the Household Cavalry Regiment, where he became an armoured reconnaissance commander. Throughout his career, Craig served on operations in Afghanistan and numerous overseas deployments, gaining first-hand experience of the relentless demands placed on those serving on the frontline. His journey in the military instilled in him the British Army’s core values—Courage, Discipline, Respect for Others, Integrity, Loyalty, and Selfless Commitment—principles that continue to shape both his personal ethos and the foundation of Combat Ready HQ.

Our Mission

At Combat Ready HQ, we believe in more than just coffee—we believe in performance, resilience, and an uncompromising commitment to quality. Our mission is to provide the best-tasting and most effective coffee for those who demand the most from themselves. Whether you’re serving on the frontline, training for your next challenge, or simply someone who refuses to settle for mediocrity, we’re here to fuel your mission. We understand the power of a strong brew in the toughest moments, and we’ve crafted every blend to deliver the energy, focus, and motivation needed to tackle any challenge.

Our Ethos

We live by the mantra: Never Be Beaten. This isn’t just a slogan—it’s a mindset. It’s about facing challenges head-on, embracing discomfort, and pushing beyond limits. The same values that shaped Craig’s military career—discipline, resilience, and an unbreakable fighting spirit—are now embedded in everything we do at Combat Ready HQ. Every bag of coffee is designed to fuel that relentless spirit, ensuring that no matter what lies ahead, you have the firepower to keep going. Whether you’re an operator in the field, an early riser chasing goals, or a coffee enthusiast who demands bold flavour and peak performance, we stand with you. Combat Ready HQ is more than a brand; it’s a way of life—one that demands the best, from your coffee to your character.